Quality Assurance (QA) is detrimental to any business process. It is naïve to expect your workforce to stay true to the process without direct monitoring and enforcement of quality parameters at every step. When it comes to customer support outsourcing services, the value of QA is immense. In a way, QA actually determines how good your customer care is. So, whether you are running an on-premise customer care operation, or using outsourced customer care services, the value of QA should never be undermined.
How Quality Assurance Improves your Customer Care?
If you consider QA to be just another cog in the machinery, then you are making a huge mistake. The value of QA is immense. It can single-handedly help you in:
Improving the Work Culture
When agents are provided timely feedback, they incorporate it in their subsequent calls. A hands-on QA department can immediately fix agents’ shortcomings and transform them into worthwhile assets for your customer care department. No longer you have to train and retrain your employees. A QA department that always remains active and provides the right instructions on time sets your customer care in a perpetual motion.
Updating Your Current Customer Care Process
The best customer support outsourcing services in the world have QA departments who are given the power to change the way the whole process is handled. They compare your existing process against the industry benchmarks. They learn from the best in the industry and formulate plans and strategies to improve your present process.
Help You Meet Customer Expectations
An innovative QA department can help you see the entire process from the customers’ perspective. This allows you to create a customer care process that meets customers’ expectations. There are no gaps between what customers want and what you are delivering to them. As a result, the entire process becomes customer-oriented.
Help You Deliver Work as Per SLA
Whether you are outsourcing back office support or inbound customer care, working as per Service Level Agreement (SLA) is very important. As your managers and TLs are busy looking at agent KPAs, managing attendances and maintaining a high level of productivity, the task of adhering to the SLA befalls on the QA team. By helping you deliver as per SLA, the QA department ensures that you stay in the good books of the customer.
Long-Term Benefits of a Competent QA Department
A competent QA department can help you achieve higher level of customer satisfaction, thereby helping you retain and improve your customer base. The overall image of your customer care also improves because of the consistency that the best QA departments bring into your customer care operations. However, it is not always easy to keep hold of the best QAs, especially when you run an in-house operation. You have to pay them higher salaries and give them opportunities to grow vertically. But most in-house teams are small and QAs don’t have much to aspire for. On the other hand, veteran customer support outsourcing services run stable long-term operations and attract the best QAs in the industry.
And, if you decide to outsource to a competent company like Vcare, not only you get the best QA department, you also gain from its 360-degree expertise in the domain. You get access to the best infrastructure along with cutting-edge CRM and IVR, which are crucial for running a high-class customer care operation.
At Vcare, we deliver inbound and outbound call center services along with outsourcing back office support services. Some of our popular back office services are data entry, data mining, order processing and data transformation. Our call center remains operational 24x7x365.